A group of similar products with slight variations in the marketing mix to satisfy different needs in a market is a product assortment. A product line is a collection of related goods that have minor changes to meet the various needs of customers.
By meeting the needs of a varied target market, the product line hopes to generate the most sales feasible. A product is anything that can be supplied to a market in order to satiate a customer's need or desire. In marketing, a product is an item, system, or service that is made accessible for consumer usage in response to consumer demand. Consumption is the act of using products and services provided by producers and distributors to fulfil one's demands.
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When segmenting a broad product-market, it is especially important that marketers create segments Multiple Choice that are small in size. that are simple. that are operational. where the members of a given segment are as diverse as possible. that are the same with respect to their responses to marketing mix variables.
Targeting wide categories is uncommon in direct and digital marketing. The assertion made is untrue.
An organization's marketing department is responsible for promoting the products and services it provides. The act of informing current and future customers about a product's features and advantages is known as marketing. Digital marketing is marketing that uses technology that has been digitized, such as emails, telemarketing, and more. Distributing flyers, placing ads in newspapers, and other forms of direct marketing are examples of this technique. A company that wants to stand out from the competition uses the strategy of developing unique products for a target market and making money by appealing to this market. The business employs this tactic to produce such distinctive goods that set it apart from its rivals.
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Identify three challenges a manager faces in motivating employees today as opposed to 50 years ago. Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience.
feeling uneasy and underappreciated. They have egos, your employees. To be inspired to stick around, they need to feel that their efforts are acknowledged and appreciated. If they don't feel appreciated, there's a considerable chance they'll leave the organization, challenges a manager faces .
You have the ability and responsibility to provide the company direction. ensures the workplace is safe, secure, and compliant with the law. provide opportunities for personal growth. Managers can accomplish their objectives for their workers by clearly communicating job requirements and planning, monitoring, and evaluating job outputs. A few of the skills that make up management are business planning, decision-making, problem-solving, communication, delegating, and time management. A leader who can communicate rather than simply issue orders and listen rather than just hear would be valued by any subordinate. Employee engagement, productivity, and retention can all increase.
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Colleges and universities have historically used graduation ceremonies to launch what type of campaigns
Colleges and universities have long used graduation ceremonies as a platform to launch inspiring and empowering campaigns.
From commencement speeches that encourage graduates to take risks and strive for success, to initiatives that aim to better the world, college graduations serve as a powerful symbol of the hard work, dedication, and courage it takes to reach the finish line.
As we prepare to honor the newest class of graduates, let us remember that these ceremonies are more than just a celebration—they are a call to action, asking us to give back and strive for greatness.
Graduation ceremonies serve as a powerful platform for colleges and universities to launch meaningful campaigns that will have a lasting impact on their students.
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True or false: It is more likely that your meeting objectives will be met if the meeting is well-planned. True false question. True False
Undoubtedly, if the meeting objectives is well-planned, your goals will be achieved.
What is the case with high-performing teams?The focus, purpose, and priorities of high-performing teams are congruent. In order for their work to be the catalyst for success, they establish team and personal goals that support this common vision. Everyone is aware of their responsibilities and the best way to get there because the goals are not just congruent but also clearly stated.
When trying to have a difficult conversation, which of the following issues do business people frequently encounter?Getting to know one another on the team is crucial. Which of the following is a challenge that commonly confronts business executives when they're trying to have a challenging conversation when frankness could backfire?
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A customer buys a 6.5% municipal bond with 20 years left to maturity in the secondary market priced at 120 to yield 5.00%. After taking taxes into consideration, the customer's yield will be:
The correct option is B. The after-tax yield to maturity is $55 / $1,100 = 5.00%.
The yield on this bond consists of 2 components: the annual 6.50% coupon rate and the annual 1% loss of the premium (20-point premium amortized over 20 years = 1 point loss per year). Since there is no tax deduction for the annual loss, the net return each year, after tax, is 5.50% (6.50% coupon - 1.00% annual loss = $55 per year). The bond's average value over its life is $1,100 ($1,200 purchase price + $1,000 redemption price / 2). The after-tax yield to maturity is $55 / $1,100 = 5.00%.
Consideration is one of the maximum important elements of a settlement as it states why each celebration is becoming a member of the agreement. Attention may be the alternative of money for services or products, or it is able to be an alternate of 1 form of product for some other kind of product.
Consideration is a payment made by means of one birthday celebration to any other in exchange for the transfer of something of price. consideration can include the charge of the property, the agreement of duty, or forbearance.
Attention is an essential element of a legitimate settlement. without it, the settlement is void and consequently cannot be enforced. it's far critical to notice that when you enter right into an agreement, you should have valid attention, adequacy of that is immaterial.
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Complete Question:
A customer buys a 6.5% municipal bond with 20 years left to maturity in the secondary market priced at 120 to yield 5.00%. After taking taxes into consideration, the customer's yield will be:
A. less than 5.00%
B. 5.00%
C. between 5.00% and 6.50%
D. more than 6.50%
Mona is an authorized user on Mike's credit card. Mona makes payments in full on any purchases she makes. Mona
experiences some financial difficulties and defaults on her car payment. Which statement is correct?
Mike will be liable for Mona's charges on the credit card and her car loan statement is correct.
What does payment mean?Payment is the transaction of cash, commodities, or labor for a pre-agreed quantity of respectable services and goods from all parties. Along with cash, cheques, wire transfers, personal loans, debit cards, and cryptocurrencies, the exchange of services can be utilized as payment.
When should I ask for payment?The first thing you should do when properly asking for money is send a courteous email reminder. The initial stage is calling the person or notifying them through email or regular mail that the invoices are past due. Your clients will then have the option to discuss the circumstances around the past-due invoice.
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The complete question is -
Mona is an authorized user on Mike's credit card. Mona makes payments in full on any purchases she makes. Mona experiences some financial difficulties and defaults on her car payment. Which statement is correct?
A. Mike will not be liable for Mona's charges on the credit card.
B. Mike will be liable for Mona's car loan.
C. Mike will not be liable for Mona's car loan.
D. Mike will be liable for Mona's charges on the credit card and her car loan.
If a corporation has an operating margin of profit of 9.50%, this means that for every $1 of revenue, the company has:
The firm had operating income of $. 095 for every $1 in revenue if its operating margin of profit was 9.50% ($. 095 / $1 = 9.50%).
The operational margin calculates the profit an organisation generates on each dollar of sales, after variable production expenses, such as labour and raw materials, but before interest or taxes. It is computed by dividing operational income by net sales for a business. The operational profit margin ratio reveals the profitability of your business. The higher the ratio, the more the profit your business realises from each dollar of sales. Divide operating income by net sales revenue to find your company's operating profit margin ratio.
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Which of the following is not one of the more commonly used options for cutting project costs?
A. Reduce project scope
B. Have owner take more responsibility
C. Moving the completion date further out
D. Brainstorming cost savings options
E. Outsourcing project activities
Option (C) is the answer. One way to cut costs on a project is not to move the deadline for completion further out.
What is cost cutting in project ?Reducing or eliminating outside professional services like advertising agencies and contractors, closing facilities, streamlining the supply chain, downsizing to a smaller office, or moving to a less expensive building or area are all examples of cost-cutting measures.
New technology implementation can also be seen as a way to cut costs. For instance, a brand-new machine might take the place of a certain number of employees, cutting costs associated with labor. In this scenario, the machine's purchase price would be offset by the absence of labor costs for a predetermined amount of time.
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The ________ section of a formal business report that makes precise suggestions for actions to solve the report problem.
The component of a formal business report that offers specific recommendations for how to handle the issue at hand.
A report that makes recommendations either suggests a solution to a problem or assesses potential options and suggests one. The report must specify the issue before making a suggestion or recommendation for a fix.
Consider the different issues you read about or experience every day.
An illustration of a health care/economic problem
For instance, Congress is attempting to determine how to stop the cost of Medicare/Medicaid from rising. The issue appears to be that if we don't change the system, Medicare (health insurance for seniors) could become bankrupt in ten years (though such predictions have existed ever since Medicare was created).
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The range chart (R-chart) is most likely to detect a change in the process:
a. Mean
b. Probability
c. proportion defective
d. dispersion
e. Number of defective
The range chart (R-chart) is most likely to detect change in the process of dispersion.
What is a range chart?The X-bar chart and the Range or R-Chart are both used in tandem when assessing process variance. The R chart shows the difference between the lowest and highest value in each subgroup in orderly fashion. The R control chart is a useful tool for assessing within-subgroup variation when there are two to eight subgroups. The R chart's midline is the average of all ranges. The positions of the control limits are three standard deviations above and below the center line. Range and register—the overall pitch aspect of an instrument's voice—should not be confused (i.e., a bass guitar has a lower register than a guitar).
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Is 1000 a possible credit score?
It is impossible to have a credit score of 1,000 because credit scoring models do not support it.
Why does this occur?
Experian claims that some credit scoring models can reach as high as 900 or 950, but those are institution-specific ratings that are exclusively utilized in that business.For a $1,000 personal loan, you most likely need a credit score of at least 580. Most lenders who offer personal loans of $1,000 or more must accept applicants with terrible credit or better and sufficient income to cover the monthly payments in order to approve the loan.In general, you need a credit score of at least 620 to qualify for a loan to purchase a house. For a traditional loan, the majority of lenders have that minimum credit score threshold. That being said, it's stillTo know more about credit score here
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The daily cash count of cash register receipts made by department supervisors is an example of a. other controls b. independent internal verification c. establishment of responsibility d. segregation of duties
Internal independent verification is employed in this circumstance.
What is employed student?
Having a job while attending college full-time as a full-time student is referred to as student employment. At least 12 credits are typically taken each semester by a full-time student. Student employees are those who work while they are students. Any student who works on campus is considered a normal student employee. College students struggle to manage their time between living away from home, attending classes, working a job, and making ends meet. The majority rely on their parents or off-campus part-time jobs. Many colleges are aware of this issue and provide regular student employment—on-campus jobs—to students. When a student isn't in class, the school pays them from their budget to assist them get a job.
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The formation of the European Monetary Union and its single currency Euro is expected to
O eliminate foreign currency risk between its member countries.
O create stock and bond prices denominated in Euros.
O have stock and bond indexes tracking a combined group of common stocks and bonds from the member countries.
O All of these.
Which of the following statements is TRUE if a bond is issued for an amount higher than face value? A) The bond's stated interest rate is less than the prevailing market interest rate at time of sale. B) The bond's stated interest rate is the same as the prevailing market interest rate at time of sale. C) The bond's stated interest rate is more than the prevailing market interest rate at time of sale. D) The bond is not secured by specific assets of the issuer. E) none of the above
(C) The bond's stated interest rate is more than the prevailing market interest rate at the time of sale is true.
The interest rate that appears on a bond coupon is known as the stated interest rate. This represents the real interest that the bond issuer has paid. The quoted interest rate is 6% if the issuer pays $60 for a bond with a $1,000 face value.
The estimated cost of the loan that even a bank charges, given as a percentage, is the stated interest rate. Other fees related to borrowing the money are not factored into this interest rate.
Most bonds have a fixed rate of return that increases in attractiveness when interest rates decline, increasing demand and bond price. In contrast, if interest rates increase, investors won't favor the lower fixed rate paid by a bond as much.
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A 79-year old customer in the highest tax bracket with $1,000,000 to invest is risk averse. Which investment recommendation would be appropriate
The greatest advice is tax-free municipal bonds because this customer is in the highest tax bracket and looks to be rich having $1,000,000 to invest Tax compliance refers to policy.
actions and individual behavior aimed at ensuring that taxpayers are paying the right amount of tax at the right time and securing the correct tax allowances and tax reliefs. A tax is a mandatory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or national Around 3000–2800 BC, the first recorded taxes was enacted in ancient Egypt. Non-compliance with the law includes failing to pay on time as well as evading or resisting taxation. Taxes can be paid in cash or in the form of work and can be either direct or indirect..
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The public became increasingly cynical about advertising in the late 1890s and early 1900s because __________.
- manufactured products always cost more than their advertised price
- advertised products were frequently not available
-advertisers forced newspapers to omit stories about their competitors
- society had become more urban and more trusting
-patent medicines made outrageous claims about what they could cure
The public became increasingly cynical about advertising in the late 1890s and early 1900s because (D) patent medicines made outrageous claims about what they could cure.
Early in the 20th century, various watchdog groups were established. Advocates in the business community established the nonprofit Good Business Bureau in 1913, which currently has more than one hundred local branches in the United States.
In part to keep an eye on misleading advertising. The advertisements for new media and technology, altered the 1920s. It influenced the customer to buy these products.
Product placement also referred to as embedded marketing, is a marketing technique in which allusions to particular brands or products are inserted into another work, like a movie or television show, with the express purpose of promoting them.
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Which of the following IS one of the factors that determine a company's credit rating? a. The percentage of the net income the company allocates in the prior two years to paying back loans outstanding b. The company's average return on shareholders' equity over the most recent three years c. The size of a company's annual interest payments on debt d. The company's dividend payout ratio o Its debt-to-equity ratic
Payment history, age of credit history, amount owed, amount owed and how it is used, industry risk, and company size are used to calculate business credit scores. So option E( debt-to-equity ratio) is correct.
How do credit scores work?A credit score is a numerical expression used to quantify a person's creditworthiness. It is based on a level examination of their credit files. The main component of a credit score is a credit report, which is normally obtained from credit agencies. Despite the fact that ranges differ based on the credit scoring model, generally speaking, credit scores between 580 and 669 are regarded as fair, 670 to 739 as good, 740 to 799 as very good, and 800 and up as exceptional.
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Enterprise Rent-A-Car closely ties customer service to employee success. With a tracking system called the Enterprise Service Quality Index (ESQi), the company routinely follows up with customers by phone to determine their level of satisfaction with the company. Only completely satisfied customers count toward an employee ESQi score, which is used to measure employee's potential for promotion. Enterprise closes provider _____ by using marketing research.
Enterprise closes provider soft by using marketing research.
A unit of economic system or activity: a project or operation that is particularly challenging, complex, or dangerous. Particularly: a business organization.: a planned, organized action. The primary economic activity among these people is agriculture.
The Enterprise Service Quality Index (ESQI) is a technique that measures results by using a questionnaire that makes it simple to gather data rapidly. The survey emphasizes responses from the top box. Customers who choose to remain close to the business will typically provide free, beneficial marketing for Enterprise.
A legal entity that has the authority to conduct commerce on its own, such as the ability to sign contracts, own property, amass debts, and open bank accounts, is said to have an enterprise. A business can be incorporated, quasi-incorporated, a non-profit organization, or unincorporated.
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For many years, Southwest Airlines distinguished itself as the lowcost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that:
(a) No single strategy is likely to be sufficient to build a sustainable competitive advantage.
(b) Customers rarely remain loyal to companies.
(c) Product excellence is the only true source of a sustainable competitive advantage.
(d) Innovation is pointless because competitors will develop copycat offerings.
.The Correct answer is Option (a) No single strategy is likely to be sufficient to build a sustainable competitive advantage.The strategy of Southwest Airlines places a strong emphasis on attracting and keeping enthusiastic personnel.
The strategy of Southwest AirlinesSouthwest Airlines is a well-known American airline that was founded in 1967 and is renowned for its inexpensive flights and welcoming staff. Due to its low-cost business model and top-notch customer care, the firm has grown to become one of the biggest airlines in the world while maintaining substantial competitive advantages. Additionally, its well-known practise of letting passengers check two bags for free has distinguished it from rival airlines and made it a popular option for budget-conscious tourists.
What makes Southwest different from other airlines?The majority of other major airlines can't match Southwest Airlines' flexibility. The only significant American airline that simultaneously operates as a budget airline is Southwest. The strategy of Southwest Airlines places a strong emphasis on attracting and keeping enthusiastic personnel. Southwest keeps enhancing its business model and procedures.
Why has Southwest outperformed its rivals so significantly?Southwest Airlines' success can be attributed to a number of things, including its excellent customer service, adaptable customer rewards, and cheap operating expenses. Its affordable rates and surcharges, which draw clients looking for low-cost travel options, are probably one of the main contributing factors.
What methods of pricing does Southwest Airlines employ to meet demand?In order to maximise revenues from customers who will be willing to spend more during particular travel seasons, Southwest Airlines adapts to the price elasticity of demand. To prevent losing money when fuel and other costs rise, Southwest Airlines also raises the price in response to demand.
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Which of the following comparisons best isolates the impact of a change in activity on performance?
A) static planning budget and flexible budget
B) static planning budget and actual results
C) flexible budget and actual results
D) master budget and static planning budget
Static planning budget and flexible budget isolates the impact of a change in activity on performance.
What is the Flexible budget ?
A flexible budget is essentially a budget that allows for expected unpredictability and can be adjusted as revenues and costs change throughout the fiscal year. A business first calculates its expected fixed costs, or at least the costs that are expected to remain unchanged throughout the year.
What is main purpose of a flexible budget?
Flexible budgeting makes it easier to update budgets that don't yet have firm figures for revenue or other activities. In this approach, managers authorize all fixed costs and variable costs related to revenue and other activity indicators.
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Which of the following organizations can revoke the right of an individual to practice as a CPA?
(1) The Public Company Accounting Oversight Board.
(2) The American Institute of Certified Public Accountants.
(3) The Securities and Exchange Commission.
(4) The applicable state board of accountancy.
The applicable state board of accountancy can revoke the right of an individual to practice as a CPA
Option 4 is correct.
State board of Accountancy :State Board of Accountancy CPAs and CPA firms are granted licenses to practice public accounting in their respective states or jurisdictions by state boards of accountancy. A CPA's license can be revoked by state boards of accountancy in their jurisdiction. In addition, regulatory responsibility for both public and nonpublic practice lies with state boards of accountancy.
State boards may add their own requirements to AICPA and PCAOB standards while adapting them.
What are a CPA's responsibilities?A CPA may be involved in one or more aspects of the accounting profession, depending on their specific role. Forensic accounting, personal financial planning, and taxation are all areas in which CPAs can specialize. CPAs are also required to fulfill continuing education requirements and uphold a code of ethics.
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What questions of financial responsibility should she ask herself before she makes the purchase select three options?
The new automobile wants to purchase. Before making the purchase, she should consider her financial responsibilities by determining if her current automobile is still in good working order.
Whether the car she has in mind will be dependable, and whether the cost would have an impact on her funds for a down payment on a home.
Living within our means is fundamentally what it means to be financially responsible. In other words, one's expenses must be lower than their income. When using a credit card, it is preferable to pay the entire debt each month rather than just the minimum amount due.
Budgeting and saving practices are also a part of sound money management. Therefore carefully assess the necessity of getting a new automobile at this time.
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Note the correct question would be as bellow,
Amanda wants to buy a new car. what questions of financial responsibility should she ask herself before she makes the purchase? select three options. do i need this car or should i walk, bike, and take the bus to save money?
What is the biggest difference between a market economy and a command economy?
In a command economy, the production factors are owned by the government, and it sets the prices and production schedules. A free market bases price determination on supply and demand.
What role does command economy play?Command economies, in which the government sets prices and output levels, provide several benefits, such as minimal or no unemployment, quick decision-making, equality among citizens, and an emphasis on the worker rather than profits. In a command economy, the government is in charge of the system. A mixed economy is one where the government controls some aspects while a free market economy, which has no government interference and is primarily governed by the law of supply and demand, controls other aspects. A mixed economy allows for private production participation, which in turn promotes healthy competition with the potential for profit. Additionally, it supports public ownership of the manufacturing sector, which can help with social welfare demands.
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Shannelle is transferring from her current broker, Monica, to a new broker, Robert. Shannelle has three active with Monica's brokerage. When she transfers, to which brokerage will these listings belong
When Shannelle will transfer from her current broker, the active listings of Shannelle with Monica will remain with Monica's brokerage only.
Brokerage is the condition in which the customer signs a legal document with the real estate agency. When a customer wishes to shift from one broker to another, all the pending assignments/ deals with the first broker is completed with them only and the deal cannot be shifted from person to person as it is linked with a legal document between the broker and the real estate owner. This legal document is called as listing agreement. It essentially guides the broker to find a new customer for the property through some agency which changes from broker to broker.
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Corporate social responsibility is mainly concerned with how a company affects the ________.
A. Family B.investor C.community D. vendors E.stockholders
Corporate social responsibility is mainly concerned with how a company affects the Family .option a is correct.
How does corporate social responsibility work?A wide business term is corporate social responsibility (CSR). It typically refers to a business's commitment to operating in an ethical manner. This entails managing their company operations while taking into account their effects on the social, economic, and environmental landscape as well as human rights. Corporate social responsibility is a type of global private business self-regulation that tries to support philanthropic, activist, or altruistic societal goals by participating in or encouraging volunteerism or ethically sound business activities.
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If deposit insurance is most important to you when selecting a financial institution, you are most concerned with
a. safety
b. convenience
c. services
If choosing a financial institution is primarily based on deposit insurance, then safety is your top priority.
Explain about the deposit insurance?One of the main advantages of holding an account at an FDIC-insured bank is deposit insurance, which is how the FDIC safeguards your money in the unlikely case of a bank failure. For each covered bank, the usual insurance amount is $250,000 per depositor, regardless of the form of account ownership.
Each insured bank's regular deposit insurance policy covers $250,000 for each depositor under each category of account ownership. Deposits held by an individual in one insured bank are insured by the FDIC separately from deposits held by that same individual in any other separately chartered insured bank.
In the event that an FDIC-insured bank or savings organization fails, the Federal Deposit Insurance Corporation, an independent arm of the US government, guards bank depositors against losing their insured cash.
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What classification would BEST describe a millionaire who moved their bank accounts out of the country in order to evade paying taxes
Millionaire move their account out of country to evade taxes from upper world crime.
A compulsory contribution to state revenue, levied by the government on workers' income and business profits, or added to the cost of some goods, services, and transactions. Taxes are compulsory contributions that a government agency, whether local, regional, or federal, imposes on people or businesses. Public works and services like roads and schools, as well as programs like Social Security and Medicare, are funded by tax income.
Therefore, the option D is correct.
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Full Question ;
What classification would BEST describe a millionaire who moved their bank accounts out of the country in order to evade paying taxes?
A organizational crime
B deviant crime
C corporate crime
D upperworld crime
Suppose that an industry's long-run supply curve is downsloping. This suggests that:
Suppose the long-term supply curve for an industry is going down. This suggests that this is an industry with declining costs.
Briefly report on the supply curve.A supply curve can be viewed as a graphical representation of the relationship between the cost of an item or service and its supply over a period of time. In one example, the quantity offered is usually shown on the horizontal axis and the price is shown on the left vertical axis. The law of supply is represented as a supply curve that increases from left to right as the price of a particular commodity rises (all else being equal). Note that this phrasing always implies that price is the independent variable and quantity is the dependent variable. Economics is an exception where independent variables are often on the horizontal or x-axis. A new supply curve must be created whenever factors other than price or quantity change.
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. Problems and Applications Q7 A case study in the chapter describes a phone conversation between the presidents of American Airlines and Braniff Airways. Let's analyze the game between the two companies. Suppose that each company can charge either a high price for tickets or a low price. If one company charges $300, it earns low profits if the other company also charges $300, and high profits if the other company charges $600. On the other hand, if the company charges $600, it earns very low profits if the other company charges $300 and medium profits if the other company also charges $600. Complete the following decision box for this game. Braniff's Decision High Price Low Price High Price American's Decision Low Price The Nash equilibrium outcome in this game is for American to set a price and for Braniff to set a True or False: Consumers would lose if the two airlines collude to earn higher profits than those given by the Nash equilibrium. True O False
Customers would suffer if the two airlines banded together to generate profits that were larger than those predicted by the Nash equilibrium. It is real.
What is Nash equilibrium in prisoner's dilemma?If the opposing player has chosen a strategy and won't modify it, it is in a Nash equilibrium, which indicates it is the optimum course of action. As an illustration, in the Prisoner's Dilemma game, admitting is a Nash equilibrium since it is the best result when considering the expected actions of others.Each player is supposed to be aware of the other players' equilibrium strategies in a Nash equilibrium, and changing just one of them will not benefit anyone.When players maintain their current positions while aware that changing them will result in a worse situation, Nash equilibrium occurs. When each player decides on the best course of action without regard to the opponent's move, the situation is said to be dominant. The Nash equilibrium was called.To lean more about Nash equilibrium refer to :
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A field identified in a record as holding the unique identifier for that record is called the:
a) primary key b) key field c) primary field d) unique ID
A field identified in a record as holding the unique identifier for that record is called the primary key. Therefore, Option A would be the right answer.
A relational database table's main key, also known as a primary keyword, is a field that is unique for each entry. A driver's licence number, a phone number with an area code, or a vehicle identification number are examples of unique identifiers (VIN). The main key of a relational database must be unique. There must be a primary key value for every row of data and no row may be null.
In relational databases, the administrator's preferences frequently determine the primary key that is selected. When the particular requirements of the users change, the primary key for a certain database might be altered. In one application, for instance, residents of a town could be uniquely identifiable by the numbers on their driver's licences, while in another, it would be more practical to identify them by their phone numbers.
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