All direct marketers face two basic strategy decisions: the extent to which they will use direct sales and the extent to which they will use direct-response advertising. They can use either or both. In a direct-sales strategy, marketers' representatives sell to customers directly, either at home or at work, rather than through a retail establishment or some other intermediary. Direct sales feature personal (face-to-face) direct selling or telemarketing. Advertising that asks the reader, viewer, or listener to provide feedback straight to the sender is called direct-response advertising. Any medium can be used for direct response, but the most common are direct mail, catalogs, magazines, television, and digital interactive media (e-mails and search engines).
Read the case below then answer the questions that follow.
Centel Computers has tried selling its personal computers through the traditional retail distribution system. However, it has been difficult finding retailers who will provide the company shelf space, as most retailers prefer to stock up on the largest selling brands. While not entirely abandoning a retail strategy, Centel wants to explore direct marketing as a way of selling to consumers. Brian, the brand manager at Centel, considers several options for bypassing retailers and selling directly to consumers.
1. One important option available to Centel is contacting consumers directly. Brian runs some numbers and finds that personal selling is simply too expensive for Centel. He realizes that a less expensive way to contact consumers and still deal with consumers with individualized messages is:
a. billboards.
b. direct mail.
c. magazine advertising.
d. catalogs.
e. sponsorship.

Answers

Answer 1

It seems that direct sales may not be a viable option for Centel Computers due to the high cost associated with personal selling. Therefore, the company may want to consider using direct-response advertising to reach consumers with individualized messages. The correct option is B. direct mail.

The most common mediums for direct-response advertising are direct mail, catalogs, magazines, television, and digital interactive media such as e-mails and search engines. Out of the options provided, direct mail, magazine advertising, and catalogs seem like the most viable options for Centel.

Direct mail allows for targeted messages to specific audiences, while magazines and catalogs provide more detailed information about products and can be used to showcase the unique features of Centel's personal computers. Overall, it's important for Centel to carefully consider the advantages and disadvantages of each option before deciding which one to pursue.

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Related Questions

When an appraiser relies on comparable properties to estimate the adjusted market price of a property, the appraiser is using the _______ approach.

Answers

When an appraiser relies on comparable properties to estimate a property's adjusted market price, the appraiser is using the sales comparison approach.

What is the sales comparison approach?

Corresponds to a method used for market price comparison, being more used in the real estate sector, where a price comparison of properties in certain areas is carried out, to establish a price compatible with the local market.

The sales comparison helps in a greater understanding and strategic vision of the market, being in the real estate market, for example, an instrument that allows a more accurate comparison, such as:

Price per square meterCondition of the propertyGeographic featuresAge of the property

Therefore, this technique is positive for strategic decision-making purposes, defining competitive and favorable conditions for the definition of competitive prices for a given market with specific characteristics.

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30. With regard to exchanges of information between FIUs of different countries, what are three controlling principles

Answers

Options B, C, and D are three controlling principles.

Control principles that performance does not deviate from the norm. Management consists of three steps: (1) setting performance baselines, (2) comparing actual performance to baselines, and (3) taking corrective action when necessary.

Control principles are only justified if positive corrective action is taken. It's not enough to point out deviations or shortcomings from the standard. Steps should be taken to correct these deviations from the norm through planning, organization, leadership, staffing and other such management functions.

The question is incomplete. Please read below to find the missing content.

With regard to exchanges of information between FIUs of different countries, what are three controlling principles?

A. That sharing between FIUs be permitted only if the central banks are also a party to the sharing.

B. That the sharing of information should be done as freely as possible on the basis of reciprocity.

C. That the sharing should be on the basis of requests and also spontaneously.

D. That differences in the definition of offenses should not impede the free exchange of information.

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The initial margin required for futures trading a. is only put up by the seller. b. is only put up by the buyer. c. can be put up by either party, whoever initiates the transaction. d. must be put up by both the buyer and the seller.

Answers

The initial margin required for futures trading must be put up by both the buyer and the seller.

What is futures trading?

Futures contract is a standardized agreement between a buyer and a seller where there is an agreement to exchange a good at some point in the future. The buyer has a long position in the futures contract while the seller has a short position in the contract.  

Futures trading is the trading of a futures contract. Futures trading usually occurs on an exchange. The initial margin is the amount of money needed the exchange to initiate a futures position between a buyer and seller.

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Which of the following countries contributes the least amount of aid to foreign countries and multinational organizations based on a percentage of gross national income

Answers

The country that contributes the least amount of aid to foreign nations and multinational organizations based on its GNI is the B. United States.

How much aid does the U.S. contribute?

The U.S. is perhaps the largest donor to international organizations and foreign nations with billions going to other nations annually.

The percentage that is given as aid is however a small amount of U.S. national income thanks to the staggering amount earned by Americans in a year.

Options for this question include:

A. United Kingdom

B. United States

C. Germany

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The Case of the Poorly Written Manual John Howard was shaking his head as he left the meeting with his boss, Joe French. Joe was right; the new technical manual was simply not up to the company's standards. Yes, he had told Joe that there were three new people in the test group, but that was no excuse. The three apparently were simply not capable writers; they might be capable product engineers, but their writing was terrible. John called the training department and asked for Susan Harris. Could Susan schedule his three new employees in her next technical writing course? 1. What are John's assumptions in making this decision? 2. Is this an appropriate approach to solving his problem?

Answers

John's assumptions in making this decision are that the three new product engineers are not capable writers and that their writing is terrible. John also believes that the only way the technical manual can be brought up to company standards is by offering a course in technical writing.

This is not an appropriate strategy for resolving the issue, as decisions should never be made based solely on assumptions, such as the fact that the product engineers in question are new hires and therefore unable to write. This is further explained below.

What is a decision?

Generally, a decision or conclusion was arrived at after careful deliberation.

In conclusion, When John was making this choice, he made a number of assumptions, one of which was that the three new product engineers are not competent writers and that their writing is horrible. John is also of the opinion that the only way the firm's technical handbook can be brought up to the standards of the corporation is by providing students with the opportunity to take a course in technical writing.

Because choices should never be made entirely based on assumptions, such as the fact that the product engineers in question are new employees and hence unable to write, this is not a suitable technique for fixing the problem. Decisions should never be made solely based on assumptions.

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Kyle took a photograph of his sister, but he later noticed that his lens was marginally out of focus. Which tool can he use to improve the image

Answers

The Unsharp Mask tool is the photograph tool that can be used by Kyle to improve the image despite that it was out of focus.

What is an unsharp mask?

This refers to an image sharpening technique that was first implemented in darkroom photography but now popularly used in the digital image processing software.

The tool is common among photographer because it helped toi increases the image contrast along the edges of objects in a photo and it will correct the out-of-focus. It also helps to change the relative highpass content in an image by subtracting a blurred version of the image.

Despite that it is an after-capture tool, the effect are usluslly not detected edges but the pixel values can vary from their neighboring pixels by a certain amount.

Therefore, the Unsharp Mask tool is the photograph tool that can be used by Kyle to improve the image despite that it was out of focus.

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For a typical capital investment project, the bulk of the investment-related cash outflow occurs?

Answers

For a typical capital investment project, the bulk of the investment-related cash outflow occurs during the initiation stage of the project.

A capital investment project is a long-term capital-intensive investment project with a purpose to build upon, or improve a capital asset. Capital projects acquire large scale and large cost. In the capital project, cash outflow occurs during the initiation stage of the project.

During the initiation stage of a capital project, the total cost is estimated which would execute the project and based on that estimation the cash outflow occurs.

Capital investment is the acquisition of physical assets by a company to expand its business goals and objectives. Machinery, real estate, and manufacturing plants, are capital investments assets which are purchased.

Hence, capital investment occurs during the initiation stage of the project.

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Some consumer researchers focus on one specific trait, such as conscientiousness, that exists across a number of consumers, to predict the adoption rate of new products. Which approach does this exemplify

Answers

Nomothetic perspective

What is nomothetic perspective?

A nomothetic approach aims to generate broad generalizations that take into consideration more extensive societal trends, which define the context of particular events, individual behaviors, and experience.

When doing nomothetic research, sociologists are likely to use big survey data sets or other types of statistical data, as well as quantitative statistical analysis.

Advantages of a nomothetic approach:To get representative results, large samples of people can be used.There is a scientific process used, and the results of experiments may be trusted.

I understand the question you are looking for is this:

Some consumer researchers focus on one specific trait, such as conscientiousness, that exists across a number of consumers, to predict the adoption rate of new products. This is an application of which of the following approaches to studying consumer traits?

a. Idiographic perspective

b. Nomothetic perspective

c. Nominal perspective

d. Cognitive perspective

e. Ethical perspective

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National Foodie Corporation purchases the Deluxe Dishwasher machine for $23,053.80. It has an estimated salvage value of $2,636 and a useful life of nine years. What is the annual depreciation

Answers

The annual depreciation comes out to be $2,268.64/year.

What is annual depreciation?

The standard annual rate at which depreciation is applied to a fixed asset is known as annual depreciation.

If the straight-line approach is applied, this rate remains constant from year to year. If an accelerated method is utilized, annual depreciation will increase in the first few years before declining in the following years.

Depreciation formula:

(Depreciation expense per year = (Cost of the asset - Salvage value) ÷ Useful life.

The given data is -

The cost of assets is given as $23,053.80.

The salvage value is given as $2,636.

Calculation for the depreciation-

Depreciation expense per year = ( $23,053.80cost - $2,636 Salvage) ÷ (9               Year life)

Depreciation expense per year = $2,268.64/year.

Therefore, annual depreciation is $2,268.64/year.

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Aarp expects agents offering aarp-branded products to demonstrate five key behaviors when interacting with customers. Aarp wants customers we work with to feel their relationship with aarp is _____________.

Answers

Answer: Effortless and inspiring

Explanation:

According to the above scenario,  AARP wants customers we work with to feel their relationship with AARP is effortless and inspiring.

What is branded products?

Branded products refer to the type of the products that are produced by the manufacturer is known to the people and popular among the masses and having the label of the manufacturer on it. Such types of products are considered to be of good quality.

According to the given scenario, AARP wants to sell the products to know the reaction of the customers. When communicating with customers, AARP requires agents selling its products to exhibit five important behaviors.

AARP wants its clients to feel that their connection with it is mutually beneficial, as the relationship between them and customers is inspiring and effortless.

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As a manager, what type of skill would you need to use if you had to decide if falling sales were a result of a faulty product or an ineffective marketing plan?

Answers

Inspire employees and clarify their vision. Find new and innovative ways to produce and deliver goods and services.

The main function of front-line managers is to oversee departments and employees. According to Lumen Learning, they are responsible for ensuring that the team achieves the goals of the organization.

Conceptual skill. These skills represent the manager's ability to organize and analyze information to improve the performance of the organization. This includes the ability to see the entire organization and understand how the different parts combine to act as an integrated unit.

Human skills are the ability to understand, change, guide, and control the behavior of other individuals and groups, and the ability to communicate, coordinate and motivate people in a cohesive team.

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If 1,700 units remain unsold at the end of the month, the amount of inventory that would be reported on the absorption costing balance sheet is

Answers

If 1700 units remain unsold at the end of the month, the amount of inventory that would be reported on the absorption costing balance sheet is option A. 2,890,000. Variable cost per unit = (42,500 + 85,000 + 47,500+12,500) / 2,500 = $1700. 1700 units x $1700 = 2,890,000 (Since operating expenses incurred for the sales, cannot be included).

What is an inventory?

Inventory or stock refers to the goods and materials that a business holds for the ultimate goal of resale, production or utilisation. Inventory management is a discipline primarily about specifying the shape and placement of stocked goods.

Therefore, the correct answer is as given above

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The complete question goes thus:

If 1700 units remain unsold at the end of the month, the amount of inventory that would be reported on the absorption costing balance sheet is

a. $2,890,000

b. $2,550,000

c. $2,720,000

d. $3,080,000

The marginal benefit of a taco is measured by:

Answers

Answer:

the price of the.

Explanation:

the amount of another good a person is willing to give up to get one more taco. the amount of another good a person must give up to get one more taco

1 Treating people within an organization fairly and taking actions that do not discriminate against people in protected classes on the basis of some illegal criterion is called _____.

Answers

Treating people within an organization fairly and taking actions that do not discriminate against people in protected classes on the basis of some illegal criterion is called equal employment opportunity

What is a Protected Class?

You're likely to hear the terms "protected class" or "protected group" when dealing with situations that include anti-discrimination lawsuits. It's possible that many people are unaware of the specific meaning of this phrase, although it's a rather straightforward idea. A group of people who are eligible for specific special protection under a law or policy is referred to as a protected class.

What are Examples of Discrimination Against Protected Classes?a person who tries to marry someone of the same gender but is refused a marriage license.a registered voter experiencing unequal treatment from other voters at a polling location due to their ethnicity, race, or appearance.An employee over the age of 40 who is passed over for a promotion at work while being completely competent for the position; An employee who faces harassment and ridicule at work because of their gender. (With the #MeToo movement and other stories of sexual harassment in the workplace, this incident has lately gained media attention.)What is not Considered a Protected Class?

Although discrimination can occur in all kinds of groupings, not all groups are legally recognized as protected classes. Unfortunately, federal or state anti-discrimination laws may not provide protection for someone who does not belong to a protected class.

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A bond's stated interest rate is ______. (check all that apply. )

Answers

A bond's stated interest rate is 6%.

The said annual interest fee, occasionally called SAR, is the go back on an investment (ROI) this is expressed as in keeping with-12 months percent. it's far an easy hobby charge calculation that does not account for any compounding that happens for the duration of the year.

The powerful interest price is calculated thru a simple formulation: r = (1 + i/n)^n - 1. in this system, r represents the powerful interest rate, I represent the stated hobby fee, and n represents the range of compounding durations per 12 months.

The nominal hobby rate is the said hobby rate of a bond or loan, which signifies the actual economic price borrowers pay lenders to use their money. If the nominal price on a loan is five%, debtors can count on paying $5 for a hobby for every $a hundred loaned to them.

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Mcmurtry Corporation sells a product for $290 per unit. The product's current sales are 14,000 units and its break-even sales are 10,360 units. The margin of safety as a percentage of sales is closest to:Multiple Choice265te%

Answers

The correct option for The margin of safety as a percentage of sales is closest to C. 26%

margin of safety = ( current sales - break-even sales ) / Current sales

                           = ( 14,000 × $290 ) - ( 10,360 × $290 ) / ( 14,000 × $290 )

                           = $1, 055, 600 / $4, 060, 000

                           = 26%

∴ margin of safety = 26%

The margin of safety is a precept of making an investment in which an investor only purchases securities whilst their market rate is significantly below their intrinsic value.

In other phrases, when the marketplace price of protection is appreciably under your estimation of its intrinsic cost, the distinction is the margin of safety.

The margin of safety is the distinction between the quantity of predicted profitability and the break-even point. The margin of the safety system is the same as modern sales minus the breakeven factor, divided by way of modern sales.

Your Question is Incomplete. Please read below for the missing content.

Mcmurtry Corporation sells a product for $290 per unit. The product's current sales are 14,000 units and its break-even sales are 10,360 units. The margin of safety as a percentage of sales is closest to:

A. 74%

B. 65%

C. 26%

D. 35%

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Suppose that there are two types of cars: high value (which are worth $10,000 to buyers) and low value (which are worth $5,000 to buyers).

Answers

If buyers cannot observe the quality of a car before buying it, they will be willing to pay Less than $10,000 for a car. Thus, the sellers of high-value cars will not be willing to sell their cars. The result of this information asymmetry will be that there are no high-value cars in the market , a problem known as Adverse Selection.

What is Adverse Selection?

Adverse selection refers generally to a situation in which sellers have information that buyers do not have, or vice versa, about some aspect of product quality. In other words, it is a case where asymmetric information is exploited. Asymmetric information, also called information failure, happens when one party to a transaction has greater material knowledge than the other party.

Adverse selection happens when there are two or more parties and one of them has more information than the other.

Therefore, we can conclude that the correct option is C.

Your question is incomplete, but most probably your full question was:

Suppose that there are two types of cars: high value (which are worth $10,000 to buyers) and low value (which are worth $5,000 to buyers). If buyers cannot observe the quality of a car before buying it, they will be willing to pay ______ for a car. Thus, the sellers of high-value cars _____ be willing to sell their cars. The result of this information asymmetry will be that there are ____________, a problem known as adverse selection.

A. Less than $10,000 / will / no high-value cars in the market

B. More than $10,000 / will / no high-value cars in the market

C. Less than $10,000 / will not / no high-value cars in the market

D. More than $10,000 / will not / no low-value cars in the market

E. Less than $10,000 / will not / no low-value cars in the market

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In the long run the most important factor that shifts the aggregate supply curve is?

Answers

In the long run, the most important factor shifting the SRAS curve is productivity growth.

What do you mean by productivity growth?

Productivity—in economic terms—is how much output can be produced with a given quantity of labor. One measure of this is output per worker, or GDP per capita.

Since 1947, the U.S. corporate sector has been able to create nine times more goods and services with only a little increase in labor hours thanks to productivity gains. An economy may create and consume more goods and services for the same amount of effort when productivity is growing.

Productivity is a way of thinking and a condition of being. Being effective entails acting in every situation as we actively choose to and not as we feel pressured to by external factors. Being productive requires adopting a mindset of constant development.

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A company that uses statistical techniques and algorithms based on patterns of past behavior to predict future events is using

Answers

A company that uses statistical techniques and algorithms based on patterns of past behavior to predict future events is using Predictive modeling

What is Predictive modeling?

A popular statistical method for forecasting behavior is predictive modeling. Data-mining technology called predictive modeling solutions creates a model by studying past and present data and using it to forecast future results.Predictive modeling involves gathering data, creating a statistical model, making predictions, and validating (or updating) the model when new data becomes available.To determine how probable a customer is to display a given behavior in the future, predictive models examine prior performance.This category also includes models, such fraud detection models, that look for subtle data trends to address inquiries regarding client performance. In real-time transactions, predictive models frequently do calculations.

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A company's required rate of return computed as an average of the rate the company must pay to its lenders and investors is called:________.

Answers

A company's required rate of return computed as an average of the rate the company must pay to its lenders and investors is called: Cost of capital.

What cost of capital?

Cost of capital can be defined as the required return a person or an individual who provide capital for the start up of a business is expecting to receive  or  the return an investor is expecting  for investing in a business.

Hence, cost of capital is the expected  rate of return  a company or an organization must pay to its lenders and investors.

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Answer: Hurdle rate

Explanation:

The total of the balances in the creditors' accounts should agree with the balance of:______

Answers

The total of the balances in the creditors accounts should agree with the balance of, "the Accounts Payable account in the general ledger."

We balance the accounts payable in the general ledger because it serves as a check to ensure that for every transaction, a debit recorded in one ledger account has been matched with a credit in another. If there is a  double entry, the total of the debit balances should always equal the total of the credit balances.

Hence, the purpose of the accounts payable ledger and its subsidiary accounts is to display a company's debt to each of its suppliers, creditors, or vendors in a spreadsheet to more accurately track the data.

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A____lease provision giving the lessee the option to buy the leased property at the end of the lease term at a specified exercise price.

Answers

A purchase option lease provision gives the lessee the option to buy the leased property at the end of the lease term at a specified exercise price.

If a lease has a bargain purchase option, the lessee must record the asset as a capital lease in an amount equal to the present value of all minimal lease payments over the lease term. During the lease term, each minimum lease payment must be allocated between a discount of the lease obligation and interest expense.

The operating lease provides a tax deduction for rent payments. In a financial lease, there is an asset purchase option given at the end of the contractual period. Under an operating lease, there's no such offer.

A liability incurred to acquire a Tangible capital asset (TCA) with a useful life extending beyond an accounting period and held under lease by the government for use, on a continuing basis, in the production or supply of goods and services.

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At the end of 2013, Company B has retained earnings of $13,500,000. During 2014 the company earns pre-tax income of $7,000,000. Historically, the company has not paid dividends. However, in December, 2014, the company announces a change in dividend policy whereby beginning in 2015 it will pay $0.15 per share on 3,000,000 outstanding shares, to be paid in January, 2015. The company has a marginal tax rate of 40% and a corporate tax rate of 30%. What is Company B's retained earnings at the end of 2014

Answers

Company B's retained earnings at the end of 2014 is $17,250,000.

Retained earnings

Using this formula

Retained earnings=Retained earnings +Pre-tax income×(1-Marginal tax rate)-Price per share× Outstanding shares

Let plug in the formula

Retained earnings=$13,500,000+($7,000,000× (1 - 40%))- ($0.15 × 3,000,000)

Retained earnings=$13,500,000 + $4,200,000- $450,000

Retained earnings= $17,250,000

Therefore Company B's retained earnings at the end of 2014 is $17,250,000.

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the graph to the right depicts the per unit cost curves and demand curve facing a shirt manufacturer in a competitive industry 2.9

Answers

The firm will exit or leave the industry as its not making any profits.

CALCULATION OF THE PROFITS

According to the Question,

The firm produces at P = MC

Where we know,

Q = 55 units

P = $4.78

ATC or Average Total Cost = 6.76

AVC or Average Valuable Cost = 3

P > AVC so the firm produces to minimize losses at the MC = P.

Profit = ( P - ATC ) × Q

=( 4.78 - 6.76 ) × 55

= - 108.9

The profit is - 108.9 dollars per minute.

As the firm in the industry is making losses ( a negative profit ) so it  will exit the industry in the long run.

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As an oligopoly firm produces at a higher output, economies of scale allow the costs per unit (atc) to _____________ significantly.

Answers

As an Oligopoly firm produces at a higher output, economies of scale allow the costs per unit (ATC) to decline significantly.

When firms in an oligopoly market individually chooses production in order to maximize profit, a quantity of output is produced by them which is higher than the level produced by monopoly and lesser than the level produced by competition.

The existence of economies of scale in certain industries can lead to oligopolistic market structures in those industries. This oligopoly market structure refers to a market form in which there are only a few sellers and they sell similar products.

The Oligopoly firm produces at a higher output, and so the costs per unit here decline significantly. Oligopoly firms are also able to take advantage of economies of scale that reduce production costs and prices.

Thus, when the oligopoly firm produces at a higher output, economies of scale allow the costs per unit (ATC) to decline significantly.

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The following options describe costs incurred by owners of a given business. Identify which would be considered a sunk cost for a firm that is considering exiting a market

Answers

A sunk cost when the firm is considering exit is the cost which is being incurred already and is unavoidable.

What is a Sunk Cost?

A sunk cost is a type of expenditure which the firm incurs and there is no way to avoid this cost, and the expenditure is incurred already and the next decision taken will have no impact on this expenditure.

For example the sunk cost can be:

Rent - no matter how much of area is being used but the rent for whole area is being paid.

Wages - No matter how much units are produced but the wages are paid.

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A dollar paid (or received) in the future is?

Answers

Time value of money is not comparable to a dollar paid (or received) today is a dollar paid (or received) in the future.

What do you mean by time value of money?

As "the value derived from the use of money over time as a result of investment and reinvestment," time value of money is defined. The phrase "worth of a rupee obtained today is different from the worth of rupee to be received in future" refers to the time value of money.

According to the time value of money (TVM) theory, money that is available now is worth more than the same amount in the future because of its potential for growth. This fundamental tenet of finance states that, as long as money can accrue interest, it is always more valuable to obtain money as quickly as possible.

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The industry-low, industry-average, and industry-high benchmarks for the costs per branded pair sold in each geographic region (including production costs, shipping, import tariffs, and exchange rate adjustments), distribution and warehouse expenses per branded pair sold, and marketing expenses per branded pair sold that appear on p. 7 of each issue of the Footwear Industry Report

Answers

Are worth careful scrutiny by the managers of all companies because

-are worth high and careful scrutiny by the managers of all companies in the industry. This is because when the benchmarks signal that the operating data for a company is out of line or do not meet expectations, the managers have to take corrective actions.

If you want to know how your company compares to your competitors, you can find the answer in Industry Benchmarks. Benchmarks are industry standards or guidelines for key financial metrics. Basically, they represent the average of key figures collected from many different companies and sorted by industry.

Key Business Ratios provides online access to benchmark data. It provides 14 key business metrics including solvency, efficiency and profitability metrics for over 800 types of companies organized by industry categories.

In this way, we can define three kinds of benchmarks: process, performance, and strategy. Process benchmarking is comparing the steps of your operation to those established by others.

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The situation where the buying power of money in terms of goods and services increases is called:_____

Answers

The situation where the buying power of money in terms of goods and services increases is called deflation

In economics, deflation is a general decline in the price level of goods and services. Deflation occurs when inflation falls below 0% (negative inflation). Inflation depreciates a currency over time, while sudden deflation increases it. As a result, more goods and services can be purchased with the same currency than before. Deflation is different from disinflation, which is a slowdown in the rate of inflation. H. Inflation is declining but still positive.

Economists generally consider sudden deflationary shocks to be a problem in the modern economy. This is because the real value of debt increases, especially if deflation occurs unexpectedly. Deflation can also exacerbate the recession and lead to a deflationary spiral.

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White Wedding Corporation will pay a $2.65 per share dividend one year from today. The company pledges to increase its dividend by 4.75 percent per year, indefinitely. If you require a return of 11 percent on your investment, how much will you pay for the company's stock today

Answers

The amount I will pay for the company's stock today is $42.40.

How much would I pay for the company's stock?

The amount I would pay for the company's stock is dependent on the value of the stock. The value of the stock can be determined using the Gordon growth model.

According to the Gordon growth model, the value of a stock is a factor of its dividend, growth rate and the rate of return.

Value of a stock = next year dividend / (rate of return - growth rate)

$2.65 / (11 - 4.75%)

$2.65 / 6.25%

$2.65 / 0.0625 = $42.40

To learn more about how to determine the value of a stock, please check: https://brainly.com/question/15710204

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